Mild Nature Co. ("we," "us," or "our") operates this website and online store, including all related content, features, products, and services (collectively, the "Services"). This Privacy Policy explains how we collect, use, and share your personal information when you visit our website, make a purchase, contact us, or otherwise interact with our Services. By using our Services, you acknowledge that you have read and understood this Privacy Policy and how we collect, use, and disclose your information as described below.

When you visit or interact with our Services, we may collect certain information that identifies or can reasonably be linked to you ("Personal Information"). The types of information we collect depend on how you use our Services.

Information You Provide Directly

We may collect personal information you provide to us, including:

• Name
• Email address
• Phone number (if provided)
• Billing and shipping address
• Payment information
• Order details and purchase history
• Information provided when contacting customer support

We collect this information when you:

• Place an order
• Subscribe to our email list
• Contact us with questions or requests
• Participate in promotions or surveys

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and interaction with our Services, including:

• IP address
• Browser type
• Device type
• Operating system
• Approximate location information
• Pages viewed
• Products viewed
• Search terms
• Website interactions
• Cookies and similar tracking technologies

This information helps us operate, analyze, and improve our website.

We collect Personal Information from:

• You directly, when you place an order, subscribe to communications, or contact us.
• Automatically through our website, including through cookies and similar technologies.
• Service providers, such as Shopify and other companies that help us operate our business.
• Third parties, where applicable and permitted by law.

We may use your Personal Information for the following purposes:

Providing Products and Services

We use your information to:

• Process and fulfill orders
• Process payments
• Arrange shipping and delivery
• Send order confirmations and updates
• Handle returns, exchanges, and customer support requests

Improving Our Website

We use information about how customers interact with our website to:

• Improve website functionality
• Understand customer preferences
• Analyze website performance
• Improve our products and services

Marketing Communications

With your consent where required, we may use your information to send:

• Product updates
• New release announcements
• Promotions and offers
• Other marketing communications

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Fraud Prevention and Security

We may use your information to:

• Detect and prevent fraudulent transactions
• Protect our customers and business
• Maintain the security of our Services

Legal Obligations

We may use your information when necessary to:

• Comply with applicable laws
• Respond to lawful requests
• Enforce our policies
• Protect our rights or the rights of others

We do not sell your Personal Information. We may share your Personal Information with trusted third-party service providers that help us operate our business, provide our Services, and communicate with customers.

Shopify

Our online store is hosted by Shopify, which provides our ecommerce platform, payment processing, checkout services, analytics, and other tools necessary to operate our store.

Shopify may collect and process Personal Information to provide these services.

You can learn more about how Shopify handles Personal Information here:

https://www.shopify.com/legal/privacy

Email Marketing

We use third-party email marketing providers, such as Klaviyo, to send marketing communications, product updates, and promotional emails to customers who have chosen to receive them.

These services may process information such as your name, email address, purchase history, website activity, and interactions with our emails to help us provide relevant communications and improve our marketing efforts.

You can learn more about Klaviyo's privacy practices here:

https://www.klaviyo.com/legal/privacy-notice

Shipping and Fulfillment Providers

We share information necessary to fulfill your orders, including your name and shipping address, with shipping carriers and service providers that help us deliver your purchases.

Payment Providers

Payment information is securely processed through Shopify Payments and other payment providers available through our checkout. We do not store complete payment card information.

Analytics and Advertising Providers

We may use analytics and advertising services to understand how customers interact with our website, measure marketing performance, and improve our Services.

These providers may collect information through cookies, pixels, and similar technologies.

Legal Requirements

We may disclose Personal Information if required to comply with applicable laws, legal processes, governmental requests, or to protect our rights, safety, customers, or business.

Cookies are small data files stored on your device that help websites remember information about your visit.

We use cookies and similar technologies to:

• Keep your shopping cart active
• Remember customer preferences
• Understand how visitors use our website
• Improve website performance
• Provide relevant marketing communications

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functionality.

Email Marketing

If you subscribe to our email communications, we may send you emails regarding:

• New product releases
• Restocks
• Promotions and offers
• Brand updates
• Other marketing communications

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

SMS Marketing

If you choose to subscribe to SMS marketing communications from Mild Nature Co., you consent to receive recurring automated marketing text messages at the phone number provided.

Message frequency may vary. Message and data rates may apply.

SMS messages may include:

• Product announcements
• Promotional offers
• Restock notifications
• Cart reminders
• Other marketing communications

You may opt out of SMS marketing messages at any time by replying STOP to any message received from us. For assistance, reply HELP or contact us using the information below.

Consent to receive SMS marketing messages is not a condition of purchasing any products.

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of those third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

Our Services are not intended for children under the age of 13, and we do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us and we will take appropriate steps to remove that information.

We take reasonable measures to protect your Personal Information from unauthorized access, loss, misuse, or disclosure. However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain Personal Information only for as long as necessary to:

• Provide our Services
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Depending on where you live, you may have certain rights regarding your Personal Information, including:

• The right to request access to your Personal Information
• The right to request correction of inaccurate information
• The right to request deletion of your Personal Information
• The right to opt out of certain marketing communications
• The right to request information about how your Personal Information is used

To make a privacy request, please contact us using the information below. We may need to verify your identity before completing certain requests.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what Personal Information we collect and how it is used
• Request deletion of Personal Information
• Correct inaccurate Personal Information
• Opt out of the sale or sharing of Personal Information

Mild Nature Co. does not sell Personal Information. To exercise your California privacy rights, please contact us using the information below.

If you access our Services from outside the United States, please understand that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our Services, you acknowledge that your information may be processed in countries with different privacy laws than your own.

We may update this Privacy Policy from time to time to reflect changes to our practices, services, or legal requirements.

If you have questions about these Terms of Service, please contact us at support@mildnatureco.com